Provided a roadmap to a new vodka brand uncertain of the spirits landscape and target market.

Served as pollster for candidates for office, providing actionable data and insights to secure victory on election day.                           

Helped an education nonprofit understand the journey parents take in leaving the public school system and how to communicate with this audience.

Advised a major hospital on consumer apprehensions to the merger of a local hospital, and how to promote the value of the change to their community.